This paper used to win Pulitzers. Now, I call it the little paper. It's little, and it's printed on paper. They are poster children for bad outsourcing decisions. (Yes, there could be a large catalog of such posters.) This paper not only used to be big, it used to be two different papers.
On the front page, they emphasize local news. It doesn't cover up their bad judgement.
Back in March, there were a number of stories about travel to the Caribbean. The articles they bought were not modified at all. They were well written, but useless for their audience in San Diego. The Caribbean looked and sounded great. The articles gave all the information you needed about how to get there from New York and Chicago.
Saturday, November 13, 2010
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