Saturday, October 16, 2010

Coca-Cola and Pepsi

I never liked either one. Long ago, I took the Pepsi Challenge and picked Coke. The big winner, however, which was not mentioned in any commercial, was, "No preference."

The cola wars disprove the orthodoxy taught in economics classes. That is, competition does not breed product improvement. In fact, both have gotten worse over time, as they shifted from sugar to corn syrup.

About 10 years ago, I finally found out what all the fuss was about. All natural colas came out, made by other companies. I tried one and liked it. I thought, "Oh. That's what they're imitating."

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