Saturday, October 9, 2010


VW's biggest problem is that most of what they sell is a global product at a German price.

Their marketing, consequently, never works. They should either have massive price cuts or do something to increase quality.

National products have identity. One of their greatest was the Mexican Bug. It was made there long enough that Mexico, not Germany, was home. I drove one in the mid-90s, and it was fantastic.

Most of their products, however, are international collections of parts. This is happening more and more in the automotive business. It's hard to imagine how quality could be tracked if factory owners and workers have no idea where their products might go and only vague ideas of how they would fit.

No comments:

Post a Comment